Red Shoes Talks #12: The Road Ahead for Expedia Group & VRBO

by | May 13, 2021 | Featured, Talks, Trends & forecast

In this 12th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined by Expedia Group / VRBO leaders Jeff Hurst, President & Co-Lead of Marketing at Expedia Group, President VRBO and by Kevin Locraft, VP Partner Success Vacation Rental at Expedia Group.

In this fast-paced, insightful conversation, Simon, Jeff and Kevin talk about:

  • the recovery of short-term rentals as an industry in different geographies,
  • the road ahead for Expedia Group in the industry, both for guests and for different types of homeowners,
  • the VRBO brand and positioning, and how it speaks to all,
  • and so much more!

Our guests today: Jeff Hurst and Kevin Locraft

Having recently announced the grouping of all short-term rentals brands under the VRBO brand, Expedia Group has set a holistic course for the future after having weathered the pandemic.


Jeff Hurst

A veteran of the short-term rental industry, Jeff Hurst has been leading VRBO for the past 2 years as the General Manager of the business, and is now heading it as President while taking on wider responbilities in the Expedia Group.


Previously, he grew over 9 years to Chief Commercial Officer of HomeAway from leading its strategic planning.  With his background as a consultant at McKinsey and an alum of the Stanford MBA, Jeff has a clear vision of the industry’s future.

Kevin Locraft

After starting his career in consulting with Bain and growing through the gaming industry at Electronic Arts, Kevin Locraft joined the short-term rental world via HomeAway 8 years ago.

There, he grew form Corporate Strategy to VP Partner Success, before taking on the mantle in an expanded role covering all Vacation Rental for Expedia Group.


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