Red Shoes Talks #12: The Road Ahead for Expedia Group & VRBO

by | May 13, 2021 | Featured, Talks, Trends & forecast | 0 comments

In this 12th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined by Expedia Group / VRBO leaders Jeff Hurst, President & Co-Lead of Marketing at Expedia Group, President VRBO and by Kevin Locraft, VP Partner Success Vacation Rental at Expedia Group.

In this fast-paced, insightful conversation, Simon, Jeff and Kevin talk about:

  • the recovery of short-term rentals as an industry in different geographies,
  • the road ahead for Expedia Group in the industry, both for guests and for different types of homeowners,
  • the VRBO brand and positioning, and how it speaks to all,
  • and so much more!

Our guests today: Jeff Hurst and Kevin Locraft

Having recently announced the grouping of all short-term rentals brands under the VRBO brand, Expedia Group has set a holistic course for the future after having weathered the pandemic.

 

Jeff Hurst

A veteran of the short-term rental industry, Jeff Hurst has been leading VRBO for the past 2 years as the General Manager of the business, and is now heading it as President while taking on wider responbilities in the Expedia Group.

 

Previously, he grew over 9 years to Chief Commercial Officer of HomeAway from leading its strategic planning.  With his background as a consultant at McKinsey and an alum of the Stanford MBA, Jeff has a clear vision of the industry’s future.

Kevin Locraft

After starting his career in consulting with Bain and growing through the gaming industry at Electronic Arts, Kevin Locraft joined the short-term rental world via HomeAway 8 years ago.

There, he grew form Corporate Strategy to VP Partner Success, before taking on the mantle in an expanded role covering all Vacation Rental for Expedia Group.

 

Looking to grow your short term rental business to new heights? AJL Atelier is your go-to partner for helping you scale your vacation rental business. Get in touch

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