The booking platform of the future: vacation rentals in the Web 3.0 and gaining back control over distribution

by | Jul 20, 2020 | Operations, Supply & Demand, Talks

In this panel organised by TripsCommunity, AJL Atelier’s own Simon Lehmann and other vacation rental experts talk about the future of distribution in the short-term rentals space.

For better or for worse, the current status has helped to democratise home rentals to the wider public. But is it fair for all actors involved, or do OTAs have too much power?

Questions covered in the panel

What could the booking of the platform of the future look like?

Are OTAs really bad, because vacation rentals operators are losing control over their distribution, or are they actually doing a good job to promote vacation rentals? Would a model like a guest membership fee à la Bidroom work as an option?

What can book direct strategies for short-term rentals look like?

If tomorrow Brian Chesky calls you asking you to run Airbnb with the guest in mind, what would you change?

Quick summary of the context

Web 1.0 was easy to read and hard to write. Homeaway was the major player. It amounted to not much more than a listing site, leaving the transaction to the parties.

Web 2.0 is easy to read and write. Airbnb started a revolution by making things easier. It completely owns the transaction and Hosts and PM have little control.

Web 3.0 isn’t there yet, and it’s our chance to think it up. It will bring back power to the users, who will own the account, the listings, the reviews and the transactions. They will even own the platforms.

Panel participants

In this panel we have some major voices in the Short Term Rentals industry:

  • Matt Landau (VRMB),
  • Vanessa Souza De Lage (Rentals United),
  • Simon Lehman (AJL Consulting)
  • Richard Vaughton (Yes Consulting)

Looking to grow your short term rental business to new heights? AJL Atelier is your go-to partner for helping you scale your vacation rental business. Get in touch


Featured analysis from AJL Atelier

Read our best analysis on the travel, rental and property industries, from in-depths dossiers to commentary on related news.

Get full access to our content

Subscribers are the first to read the newest vacation rental analysis, to be able to register to our events, as well as full access to our case-studies. It's free and you can unsubscribe at any time.

Looking for help with your business?

AJL Atelier is a vacation rental and business consultancy with a global reach. We already support many leading and emerging businesses in the short-term rental market.

Supply & demand

Get profitable clients quicker at the smartest acquisition cost

Pricing solutions

In-depth, dynamic pricing and profitability solution for your portfolio

Financial advisory

Raise funds, optimise your finances or prepare exits, mergers and acquisitions

Strategy consulting

Review and design your strategy together, before or after key milestones