Red Shoes Talks #9: How important is education in short-term rental, with Patricia Iinuma from Hotel.School

by | Dec 12, 2020 | Talks

In this 9th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined by Patricia Iinuma, Managing Director of about the state of hospitality education and why they set out to disrupt it with science-based virtual micro-courses

In this episode they talk about hospitality education, the importance of continuous learning for professionals, and why virtual micro-courses are so effective to keep learners’ attention.

Coming from experiences both as an operator at luxury and upscale hospitality giant Hyatt and leading marketing and comms at Swiss Education Group, one of the biggest higher-education providers in the indsutry, Patricia has a wealth of insights to share.

Our guest today: Patricia Iinuma from


Living by the motto “do it with passion, or not at all”, Patricia is the Managing Director of, a newly launched online institution setting out to disrupt higher education in hospitality.

After a storied career in Luxury Hotel Operations, from Park Hyatt Chicago to Park Yatt Paris Vendôme, Patricia joined the corporate side as a Global Director of Sales for Luxury, still at Hyatt Group

Passionate about education in the industry, she left Hyatt after 13 years to join Swiss Education Group, an alliance of renowned Swiss Hospitality Schools, to lead their marketing and communications.

After 4 years, she decided to join the initiative, seduced by the disruptive idea of condensing the most relevant parts of the curriculum of a traditional hotel management school into short, impactful courses.

Inviting seasoned, global industry professionals to share their learnings in practical sessions at accessible prices, is reinventing a model that hasn’t changed much in a hundred years. Especially timely at a time where the industry is experiencing one of its greatest challenges, the solution is one she is clearly passionate about.

Related Post: 8 Best Vacation Rental Consultants For Your Business Growth

Looking to take your vacation rental business knowledge to next level? AJL Atelier’s education program offers the finest vacation rental courses for you to excel. Register today

Featured analysis from AJL Atelier

Read our best analysis on the travel, rental and property industries, from in-depths dossiers to commentary on related news.

Get full access to our content

Subscribers are the first to read the newest vacation rental analysis, to be able to register to our events, as well as full access to our case-studies. It's free and you can unsubscribe at any time.

Looking for help with your business?

AJL Atelier is a vacation rental and business consultancy with a global reach. We already support many leading and emerging businesses in the short-term rental market.

Supply & demand

Get profitable clients quicker at the smartest acquisition cost

Pricing solutions

In-depth, dynamic pricing and profitability solution for your portfolio

Financial advisory

Raise funds, optimise your finances or prepare exits, mergers and acquisitions

Strategy consulting

Review and design your strategy together, before or after key milestones