Red Shoes Talks #10: Launching vacation rental virtual micro-courses with

by | Feb 28, 2021 | Operations, Supply & Demand, Strategy, Talks

In this 10th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined once more by Patricia Iinuma, Managing Director of to announce the launch of a set of exclusive online courses for vacation rental and short-term rental professionals created with AJL Atelier.

For the occasion, they are also joined by special guest Natasha Morgan, one of the subject matter experts leading the Operations Management in Vacation Rental course.

In this episode they talk about the need for such courses in the short-term rental industry, and why the platform of micro-courses is especially well suited for short-term rental professionals, who can rarely afford to take half-days out of their businesses. 

From business fundamentals and strategy to revenue management, the courses go through the similarities and MANY differences between running a vacation rental business and a hotel, what to look out after, what technology to consider, and much, much more.

Our guests today: Patricia Iinuma from & Natasha Morgan from My Home Services Group and SafeStay

Patricia Iinuma from

Living by the motto “do it with passion, or not at all”, Patricia Iinuma is the Managing Director of, a newly launched online institution setting out to disrupt higher education in hospitality.

After a storied career in Luxury Hotel Operations, from Park Hyatt Chicago to Park Yatt Paris Vendôme, Patricia joined the corporate side as a Global Director of Sales for Luxury, still at Hyatt Group.

Passionate about education in the industry, she left Hyatt after 13 years to join Swiss Education Group, an alliance of renowned Swiss Hospitality Schools, to lead their marketing and communications.

After 4 years, she decided to join the initiative, seduced by the disruptive idea of condensing the most relevant parts of the curriculum of a traditional hotel management school into short, impactful courses.

Inviting seasoned, global industry professionals to share their learnings in practical sessions at accessible prices, is reinventing a model that hasn’t changed much in a hundred years. Especially timely at a time where the industry is experiencing one of its greatest challenges, the solution is one she is clearly passionate about.

Natasha Morgan from My Home Services Group & SafeStay

Recognized as a Top 100 Influential Women In Franchising & Top 30 Franchise Executive for 2019 & 2020 Natasha Morgan is the Co-Founder, CEO and featured Home Safety & Security Expert of award-winning Australian franchising network, My Home Services Group and Co-founder of SafeStay – Australia, Australasia’s leading Safety Certification Company for Short Stay Accommodation and Holiday Rentals.

A featured home security and safety advocate, Natasha founded My Home Watch, one of Australia’s fastest growing franchise networks in 2017. The on-demand property and pet care service which assists home owners, real estate agencies and Airbnb property owners was able to grow into a more diverse offering in 2020.

My Home Watch is now Australia’s essential multi service brand and includes Home & Office Cleaning, Window Cleaning, Lawn & Garden Care, as well as the original home watching services.

With her robust property management and marketing background prior to that, Natasha was the natural choice to lead AJL Education’s Operations Management in Vacation Rental course, as one of the foremost experts on the topic in the world.

Looking to take your vacation rental business knowledge to next level? AJL Atelier’s education program offers the finest vacation rental courses for you to excel Register today

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