What they say about AJL Atelier

After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.

‍

We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.

We have leveraged their in-depth knowledge and proven expertise in a hundred different ways, such as gaining a greater understanding of the STR ecosystem and the who-is-who in this complex, fragmented and ever-changing industry. In addition, the introductions have been of great value – AJL has a rolodex to give legendary David Rockefeller a run for his money! I am sure that without AJL, our successes would have been far less – we would be waaaaay back down the road rather than being the #1 trust and safety SaaS platform within the STR industry.

We used them to kickstart our European expansion, initially as a launchpad in Barcelona, as well as via strategic guidance in markets outside our North American base. Simon’s huge network and deep industry insights were invaluable, and the team a professional and knowledgeable group to work with.

Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style.
His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success.
Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended.

In his role as facilitator of the 2022 VRMA Executive Summit, Simon Lehmann brought a high level of industry knowledge and professionalism to this growing event geared towards leaders at their companies. Simon spent quality time with VRMA during the planning to build an impactful agenda featuring interviews with a variety of perspectives and the most relevant topics to this audience. Simon’s ability to connect with the audience was clear, tying themes back together and weaving the narrative of resilience and preparedness throughout.
As one attendee shared, “Simon was an exceptional moderator of the event