What they say about AJL Atelier

After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.

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We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.

As a small tech startup in the vacation rental industry it can feel like you are a small fish swimming in a very big ocean. We decided to bring Simon in as we needed to consolidate our ideas, business strategy and get great insights into the VR marketplace/industry. The deep dive session and ongoing contact with Simon and his team has been invaluable to us. His passion to help and see entrepreneurs succeed was inspiring; he draws on an impressive professional business career & network of contacts. His approach is nonetheless firm & honest, and that’s exactly what we wanted.
My one regret? Not having got involved with Simon and AJL Atelier sooner.
Highly recommended. Thank you.

During the 2 days deep-dive with Simon we had the occasion to go over our business 360º, digging into details in any of the key aspects of our startup. It has been the occasion for us to validate, question and challenge many aspects of our business that helped us to go to the market in a much stronger way. You can consider Simon and AJL team as a real partner that will give you all their knowledge and experience of so many years in the industry and a general vision all over the STR value chain.
Their incredible portfolio of contacts is also a real chance to introduce you to other players from the industry to collaborate with. Can’t recommend them enough!

Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style.
His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success.
Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended.

In his role as facilitator of the 2022 VRMA Executive Summit, Simon Lehmann brought a high level of industry knowledge and professionalism to this growing event geared towards leaders at their companies. Simon spent quality time with VRMA during the planning to build an impactful agenda featuring interviews with a variety of perspectives and the most relevant topics to this audience. Simon’s ability to connect with the audience was clear, tying themes back together and weaving the narrative of resilience and preparedness throughout.
As one attendee shared, “Simon was an exceptional moderator of the event