You already maximise revenues of your vacation rentals units. What if you could easily go further, and maximise their profits instead?
Enters APS (AJL Profitability Solution), the first solution mixing cutting-edge algorithms and human expertise to drive profits
Arrange a 15-min exploratory call today to learn more:
What is APS exactly?
AJL Profitability Solution is a hybrid solution brought to you by AJL Atelier, the leading short-term rental consultancy. It combines proprietary tech and algorithms with human expertise to reinvent revenue management for vacation rentals.
Other tools focus on revenue alone
APS also factors in your costs, fixed and variable, to give you the full picture. Each revenue management strategy APS recommends is derived from your cost base and designed to drive profits for your business.
The power of profitability
Without knowing your break-even point for each of your properties, you could be losing money by accepting bookings.
But once you have a full view of your costs, you know exactly which are your profit-makers, loss-makers, and what to do to increase your profits.
What can APS do?
APS replaces or complements your revenue management and pricing solutions. Thanks to our costs integration, say hello to precise forecast, effective marketing spend and increased profits.
Kickstart your sustainable growth with APS
As one of our clients puts it, “getting APS was like taking a triple espresso on a foggy morning: everything became clear in an instant”. You can start a virtuous cycle of profitable growth, driving profits at every stage.
Amazing experience collaborating with AJL
"During the 2 days deep-dive with Simon we had the occasion to go over our business 360º, digging into details in any of the key aspects of our startup. It has been the occasion for us to validate, question and challenge many aspects of our business that helped us to go to the market in a much stronger way.
You can consider Simon and AJL team as a real partner that will give you all their knowledge and experience of so many years in the industry and a general vision all over the STR value chain. Their incredible portfolio of contacts is also a real chance to introduce you to other players from the industry to collaborate with. Can't recommend them enough!"
Christophe Salmon, Co-Founder & CEO
Simon is always fundamental
“As the Godfather of the Industry, Simon is always a fundamental help to get you in touch with who really matters in the alternative accommodation space. His experience is unparalleled as well as his take and his pulse on the industry. Simon’s ability to take the stage is second to none and I’m grateful for his contribution in taking the Vacation Rental World Summit to the next level."
Antonio Bortolotti, Host
Vacation Rental World Summit
Helped us to choose the right path
"We engaged AJL Atelier to analyze the company's operations and help with our growth strategy.
We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.
That helped us to choose the right path of business development and to address problematic aspects. Simon Lehmann demonstrated extensive knowledge of short-term rental operations and of the whole industry.
We will continue consulting on a regular basis just to make sure we go in the right direction"
Alex Kotushkin, CEO & Founder
The keynote was a masterpiece
“Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style.
His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success.
Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended."
Steve Lefkovits, Executive Producer
Joshua Tree Conference Group (FLEX)
The approach is firm & honest: exactly what we wanted
“As a small tech startup in the vacation rental industry it can feel like you are a small fish swimming in a very big ocean.We decided to bring Simon in as we needed to consolidate our ideas, business strategy and get great insights into the VR marketplace/industry. The deep dive session and ongoing contact with Simon has been invaluable to us.
His passion to help and see entrepreneurs succeed was inspiring; he draws on an impressive professional business career & network of contacts. His approach is nonetheless firm & honest, and that’s exactly what we wanted.
My one regret? Not having got involved with Simon sooner. Highly recommended. Thank you."
Ben Smith, Co-Founder & CEO
What better way to open a conference
“Thank you so much for opening the ASSC’s 2019 Conference with your keynote presentation. It was the ASSC’s biggest-ever conference to date, looking at Self-Catering: a Bright Global Future.
What better way to open the conference. The presentation was inspiring, amusing and thought provoking and it's clear that Simon is a key leader in the field, with unparalleled passion and knowledge about the industry.
Feedback from attendees praised the delivery and content, with one who even "wished it was longer."
There is no doubt that our members would have taken away some key messages for consideration."
Fiona Campbell, Chief Executive
AJL Atelier has been transformative for our business
“The Executive team at Jetstream has been beyond thrilled since we started working with Simon and Nicolas at AJL Atelier.
Sensing a shift in the travel-technology side of the short term rental market dynamics post-COVID, we felt it essential to redefine our strategic ideas and assumptions for the future. Working with AJL Atelier is a very unique and highly valuable blend of executive coaching, strategic planning, as well as access to a vast and high-caliber network throughout the industry. Simon has an innate ability to listen, understand, assess, and then draw connections and parallels across the industry.
His thoughts and guidance then help drive us to rethink, and ultimately focus on what makes us incredibly unique. It is clear that Simon’s extensive experience together with his network within the industry provides us tremendous further growth opportunities. We’re confident the value we are deriving from AJL Atelier is and will continue to be transformative for our business"
AJL is a great business companion
“Our initiative to engage with AJL Atelier for a strategic deep dive is proving to be the best we could have done at La Isla Vacation Rentals. The COVID crisis confronted us with a new scenario with tremendous threats, but at the same time brought highly unexpected opportunities. On one hand, we are facing threats to the whole global economy, and we were seeing how great vacation rentals business models were failing; but on the other, we were seeing how certain destinations were having unprecedented surges of demand.
Simon was instrumental to help us realize what are our real strengths and weaknesses. He confronted our assumptions with facts and enriched the analysis in every aspect of the business with experiences by others in many places around the world. Now that we have defined the RIGHT THINGS to do, we are ready to use their help to DO THEM RIGHT.
AJL extensive knowledge of the industry and rich access to technologies will be key to our fast and effective execution of our New Business Plans. AJL is a great Business companion."
Alejandro Garza, CEO
La Isla Vacation Rentals
AJL helped us to reach our key milestone objectives
"Working with Simon, Nicolas, and the entire AJL team was the smartest move we made in HiBnb’s early stage of growth. They introduced us to the Vacation rental industry ecosystem, were always professional, and helped to structure the supply acquisition strategy we needed to reach our key milestone objectives in the development of our accommodation arm, StayHi.”
Elizabeth Becker, Founder
AJL has been nothing but helpful and amazing
“My experience with a AJL has been great so far. We are still in the early stages of using their services, but they have been nothing but helpful and amazing in the information that they have provided and their obvious experience in the industry. Simon and Nicolas have been generous with their time and knowledge, and we look forward to engaging with them for future European growth. A little thing called Covid has delated our plans but we will be moving forward soon, and plan on engaging AJL when we do."
Michael LeClerc, Proprietor
SkyRun Vacation Rentals
The broadest understanding of the VR industry
“Our experience with Simon and the team at AJL has been exceptionally rewarding since day one. By taking advantage of their network and expertise in the vacation rental they have helped Moving Mountains to achieve the optimization of business growth by applying an ongoing strategic consultancy to enable an efficient and profitable scaling of the business. I can think of no other group with the equivalent knowledge and deep understanding of the vacation rental industry.”
Robin Craigen, Co-Founder, CEO
Inspiring, motivating and dedicated team
“We met Simon from AJL Atelier through a personal recommendation and quickly realized that his market expertise and broad knowledge would help us move forward with our product development and focus.
Simon understood us, developed ideas and suggestions for calibration and focus on the key outcomes, coupled with a better market overview and understanding to customer needs.
Simon is a fabulous person - very personable, inspiring, motivating and with a dedicated team that challenged us and led us to new insights and results that we are still implementing and following today. ”
Christoph Rakel, CEO
Incredibly professional and supportive team
“We have worked with AJL Atelier & Simon Lehmann for some time and each interaction has proven to be highly positive and productive, helping us navigate the market and achieve our strategic goals. Their insights into the vacation rental sector, combined with their knowledge of the tech landscape and its trends, have proven to be invaluable.
The AJL team is incredibly professional and supportive in helping us grow our business internationally and we highly recommend AJL Atelier for any company in the hospitality and property management sector looking to strengthen their success in the space.”
Jeremiah Gall, Founder & CEO
AJL helped us to restructure our organization
“We collaborated with AJL Atelier in 2019. AJL Atelier audited our company to see our strengths and areas of improvement in every step of the customer journey.
From the first click on an ad to the guests ‘check-out. They helped us to restructure our organization departments in order to achieve greater work efficiency. Additionally they helped us determine which were the best KPIs for each department to focus on and make sure that we follow them closely.
It has been a pleasure working with AJL Atelier and we would recommend their services to any Property Manager who would like to reach the next level.”
Sandra Roig, Marketing Manager
Professionals with an extended network
“The experience we have had working with Simon and the AJL team has been highly satisfactory, as they have helped us to focus and identify the right targets Holidu was requiring, also by leveraging their extended network they enabled Holidu to unveil exclusive opportunities while keeping a discrete process until genuine interest were built for the business growth.
I would not hesitate to recommend the AJL team for their professionalism and efficiency in any aspect related to the vacation rental industry”
Johannes Siebers, CEO & Co-founder
One of the best strategic partners
"We have been working with AJL Atelier on our key strategic initiatives and have been repeatedly impressed by their deep knowledge of the Short Term Vacation Rental Industry, their strategic insights and the great intros they are able to make.
Deciding to work with them has been one of the best strategic decisions I made last year."
Enmanuel Arnaud, CEO
The most knowledgeable team within the Vacation Rental Industry
“Simon and his consultants at AJL Atelier are by far the most knowledgeable team that we have ever worked with within the vacation rental industry.
Their unique skills are bringing novel, creative thinking to the challenges and problems they are given and come up with very effective solutions and plans. Simon, as a strategic thinker, consultant, and vacation rental expert, as well as a personal development professional and highly- qualified coach, is ideally placed to tackle inter-related issues.
I have seen the significant impact that the AJL Atelier team has made on our business. They have the rare ability to approach issues and opportunities with a very open mind and are not afraid to challenge the status quo. They are very highly recommended!”
Alex Aydin, Founder & CEO
When you want the BEST, AJL Atelier is who you should engage!
“Could not have asked for a better coaching and advisory service! We engaged industry legend Simon and the expert team at AJL Atelier to coach and assist with our strategic planning for our short term rental project.
Their approach was one of outstanding quality, providing us with highly valuable assets, learning’s and planning. As well as multiple introductions to industry leaders, it’s obvious Simon has outstanding connections in the short term rental space to help you grow.
When you want the BEST AJL Atelier is who you should engage! Can highly recommend!””
Natasha Morgan, Founder & CEO
My Home Watch Group