AJL Atelier

The ultimate short-term rentals profits solution

You already maximise revenues of your vacation rentals units. What if you could easily go further, and maximise their profits instead?

Enters APS (AJL Profitability Solution), the first solution mixing cutting-edge algorithms and human expertise to drive profits

Arrange a 15-min exploratory call today to learn more:

What is APS exactly?

AJL Profitability Solution is a hybrid solution brought to you by AJL Atelier, the leading short-term rental consultancy. It combines proprietary tech and algorithms with human expertise to reinvent revenue management for vacation rentals.

Other tools focus on revenue alone

APS also factors in your costs, fixed and variable, to give you the full picture. Each revenue management strategy APS recommends is derived from your cost base and designed to drive profits for your business.

The power of profitability

Without knowing your break-even point for each of your properties, you could be losing money by accepting bookings.

But once you have a full view of your costs, you know exactly which are your profit-makers, loss-makers, and what to do to increase your profits.

What can APS do?

APS replaces or complements your revenue management and pricing solutions. Thanks to our costs integration, say hello to precise forecast, effective marketing spend and increased profits.

Kickstart your sustainable growth with APS

As one of our clients puts it, “getting APS was like taking a triple espresso on a foggy morning: everything became clear in an instant”. You can start a virtuous cycle of profitable growth, driving profits at every stage.

Amazing experience collaborating with AJL

"During the 2 days deep-dive with Simon we had the occasion to go over our business 360º, digging into details in any of the key aspects of our startup. It has been the occasion for us to validate, question and challenge many aspects of our business that helped us to go to the market in a much stronger way.

You can consider Simon and AJL team as a real partner that will give you all their knowledge and experience of so many years in the industry and a general vision all over the STR value chain. Their incredible portfolio of contacts is also a real chance to introduce you to other players from the industry to collaborate with. Can't recommend them enough!"

Christophe Salmon, Co-Founder & CEO


Simon is always fundamental

“As the Godfather of the Industry, Simon is always a fundamental help to get you in touch with who really matters in the alternative accommodation space. His experience is unparalleled as well as his take and his pulse on the industry. Simon’s ability to take the stage is second to none and I’m grateful for his contribution in taking the Vacation Rental World Summit to the next level."

Antonio Bortolotti, Host

Vacation Rental World Summit

Helped us to choose the right path

"We engaged AJL Atelier to analyze the company's operations and help with our growth strategy.

We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.

That helped us to choose the right path of business development and to address problematic aspects. Simon Lehmann demonstrated extensive knowledge of short-term rental operations and of the whole industry.

We will continue consulting on a regular basis just to make sure we go in the right direction"

Alex Kotushkin, CEO & Founder


The keynote was a masterpiece

“Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style.


His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success.


Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended."

Steve Lefkovits, Executive Producer

Joshua Tree Conference Group (FLEX)

The approach is firm & honest: exactly what we wanted

“As a small tech startup in the vacation rental industry it can feel like you are a small fish swimming in a very big ocean.We decided to bring Simon in as we needed to consolidate our ideas, business strategy and get great insights into the VR marketplace/industry. The deep dive session and ongoing contact with Simon has been invaluable to us.


His passion to help and see entrepreneurs succeed was inspiring; he draws on an impressive professional business career & network of contacts. His approach is nonetheless firm & honest, and that’s exactly what we wanted.


My one regret? Not having got involved with Simon sooner. Highly recommended. Thank you."

Ben Smith, Co-Founder & CEO

Check-in Scan

What better way to open a conference

“Thank you so much for opening the ASSC’s 2019 Conference with your keynote presentation. It was the ASSC’s biggest-ever conference to date, looking at Self-Catering: a Bright Global Future.


What better way to open the conference.  The presentation was inspiring, amusing and thought provoking and it's clear that Simon is a key leader in the field, with unparalleled passion and knowledge about the industry.

Feedback from attendees praised the delivery and content, with one who even "wished it was longer."


There is no doubt that our members would have taken away some key messages for consideration."

Fiona Campbell, Chief Executive


AJL Atelier has been transformative for our business

“The Executive team at Jetstream has been beyond thrilled since we started working with Simon and Nicolas at AJL Atelier.

Sensing a shift in the travel-technology side of the short term rental market dynamics post-COVID, we felt it essential to redefine our strategic ideas and assumptions for the future. Working with AJL Atelier is a very unique and highly valuable blend of executive coaching, strategic planning, as well as access to a vast and high-caliber network throughout the industry. Simon has an innate ability to listen, understand, assess, and then draw connections and parallels across the industry.


His thoughts and guidance then help drive us to rethink, and ultimately focus on what makes us incredibly unique. It is clear that Simon’s extensive experience together with his network within the industry provides us tremendous further growth opportunities. We’re confident the value we are deriving from AJL Atelier is and will continue to be transformative for our business"

Executive team



AJL is a great business companion

“Our initiative to engage with AJL Atelier for a strategic deep dive is proving to be the best we could have done at La Isla Vacation Rentals. The COVID crisis confronted us with a new scenario with tremendous threats, but at the same time brought highly unexpected opportunities. On one hand, we are facing threats to the whole global economy, and we were seeing how great vacation rentals business models were failing; but on the other, we were seeing how certain destinations were having unprecedented surges of demand.


Simon was instrumental to help us realize what are our real strengths and weaknesses. He confronted our assumptions with facts and enriched the analysis in every aspect of the business with experiences by others in many places around the world. Now that we have defined the RIGHT THINGS to do, we are ready to use their help to DO THEM RIGHT.

AJL extensive knowledge of the industry and rich access to technologies will be key to our fast and effective execution of our New Business Plans. AJL is a great Business companion."

Alejandro Garza, CEO

La Isla Vacation Rentals


The ultimate short-term rentals profits solution

You already maximise revenues of your vacation rentals units. What if you could easily go further, and maximise their profits instead?

Enters APS (AJL Profitability Solution), the first solution mixing cutting-edge algorithms and human expertise to drive profits

Arrange a 15-min exploratory call today to learn more: