We engaged AJL Atelier to analyze the company’s operations and help with our growth strategy.
We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.
That helped us to choose the right path of business development and to address problematic aspects. AJL Atelier's team demonstrated extensive knowledge of short-term rental operations and of the whole industry.
We will continue consulting on a regular basis just to make sure we go in the right direction.

We are a family business, and we are rapidly scaling within the traditional holiday rental market in Spain. At some point, we set out to reflect and, as we are both proud of our team and our values, we also realised that better practices and new processes could be implemented to improve the efficiency and performance of the team.
From the offset, Ivan and the AJL Atelier team first highlighted our strengths and weaknesses, but also those of the Fidalsa brand. We then identified all the areas to be improved in terms of organisational, operational, and internal communication, along with the adoption of technology according to our needs.
We initiated several projects and action plans to improve the coordination and productivity of the team, thus facilitating further expansion.

They took a deep dive into every aspect of our company and offered precisely relevant advice and counsel on how we should address our most pertinent and pressing challenges and opportunities.
Resulting from the time we spent with Simon we have made a number of fundamental decisions for our company.
Simon is able to contribute a lifetime of experience, a broad base of connections and a keen understanding of where the industry is today and where it is going.
As we are involved in such a rapidly evolving industry, it is vitally important to have access to a resource as relevant and timely as Simon and AJL.

After being working with AJL Atelier for more than two years, I can only recommend it to anyone in the STR and Hospitality Industry.
MadeComfy has benefited from the targeted advice, the network and the expertise that the team at AJL Atelier has in the Short Term Rental industry.
Over the last two years, AJL Atelier has contributed to the improvement of our systems and processes as well as the development of our business strategy that have helped us to thrive in difficult times.
One of the key differentiators of AJL vs other advisors we have worked with is the Industry experience that has allowed us to start and run our advisory relationship from a common ground adding immediate value to our business.

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Working with Simon and AJL Atelier has been transformative for Luxus Vacation Properties.
Simon’s industry expertise has sharpened our strategy and guided us through intricate business decisions. Our deep dive into the tech stack revealed critical must-have features, broadening our search, and leading us to select Guesty as our ideal property management system. Through Simon’s introduction, working with Ximplifi will give our finance team a much-needed edge in managing the complexities that come with growth and diversification.
Simon’s extensive connections have opened discussions with many industry innovators, including preliminary talks with LG, who has created a much-needed hotel-like television experience for the vacation rental industry. As we prepare for a successful Fall launch, we’re grateful and optimistic, thanks to the invaluable guidance from Simon and the AJL team.