Helping clients reach new heights of profitability

AJL Atelier works with leading and emerging businesses in short-term rental & vacation rental industries, from operators to technology providers.

We work with leading companies

Leading and emerging firms in the short-term rental, vacation rental and property industries work with AJL Atelier, taking advantage of an unrivalled expertise, comprehensive approach and rich network to reach their goals

A refreshingly simple approach

Our approach is refreshingly simple and personal. As a boutique consultancy, we care about your goals, and will work on your terms to help you get there. As experts in vacation rental, we make sure to think of every possible lever to help you grow profitably.

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The prep

We understand your goals, share a fair quote for your scope of work, and research thoroughly before we start.

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The work

We work to achieve your goals in the most effectual way – transparently, and personally.

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The relationship

Most of our clients choose to keep working with us past the first project – on their terms.

Our clients love our 360° expertise

From pre-launch all the way to successful exits or IPOs, our clients love our comprehensive approach, unrivalled expertise in vacation rental, proptech and fast-growth businesses.

Complete, cost-based profitability solution

There are many good pricing and revenue management solutions out there. But we’re the only ones to integrate your costs into our algorithms, to make property-level and portfolio-level recommendations that actually improve your profitability.

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Advanced pricing algorithms

Imagine dynamic pricing, but with more control for you to define custom strategies

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Cost management & recommendations

We integrate your costs to give you recommendations that actually drive profit, not just revenue

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Cutting-edge tech with a human touch

You get robust automation, with the confidence of human expertise when you need it

Trusted, specialised financial advisory

Together with Paris-based Cambon Partners, a leading start-up, scale-up and tech financial consulting firm, we offer clients trusted financial advisory, from mergers and acquisition to various capital raising solutions.

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We combine CAMBON Partners’ long and proven track record of successful deals with AJL Atelier’s unrivalled expertise and network in vacation rental to offer the best financial advisory in the industry.

Amazing experience collaborating with AJL

"During the 2 days deep-dive with Simon we had the occasion to go over our business 360º, digging into details in any of the key aspects of our startup. It has been the occasion for us to validate, question and challenge many aspects of our business that helped us to go to the market in a much stronger way.

You can consider Simon and AJL team as a real partner that will give you all their knowledge and experience of so many years in the industry and a general vision all over the STR value chain. Their incredible portfolio of contacts is also a real chance to introduce you to other players from the industry to collaborate with. Can't recommend them enough!"

Christophe Salmon, Co-Founder & CEO



Simon is always fundamental

“As the Godfather of the Industry, Simon is always a fundamental help to get you in touch with who really matters in the alternative accommodation space. His experience is unparalleled as well as his take and his pulse on the industry. Simon’s ability to take the stage is second to none and I’m grateful for his contribution in taking the Vacation Rental World Summit to the next level."

Antonio Bortolotti, Host

Vacation Rental World Summit


Helped us to choose the right path

"We engaged AJL Atelier to analyze the company's operations and help with our growth strategy.

We received an extensive overview of our business with all our weak and strong sides adequately pointed from expert perspective.

That helped us to choose the right path of business development and to address problematic aspects. Simon Lehmann demonstrated extensive knowledge of short-term rental operations and of the whole industry.

We will continue consulting on a regular basis just to make sure we go in the right direction"

Alex Kotushkin, CEO & Founder



The keynote was a masterpiece

“Few people could frame the global business case for flexible rentals like Simon Lehmann, and none with his experience and credibility. And great presentation style.


His keynote for the Flexible Rentals Investment Conference was a masterpiece of historical context, current data, up-to-the-minute deal information and strategies and partners for success.


Our multifamily industry audience love him and eagerly sought him out afterward for more information. Very highly recommended."

Steve Lefkovits, Executive Producer

Joshua Tree Conference Group (FLEX)


The approach is firm & honest: exactly what we wanted

“As a small tech startup in the vacation rental industry it can feel like you are a small fish swimming in a very big ocean.We decided to bring Simon in as we needed to consolidate our ideas, business strategy and get great insights into the VR marketplace/industry. The deep dive session and ongoing contact with Simon has been invaluable to us.


His passion to help and see entrepreneurs succeed was inspiring; he draws on an impressive professional business career & network of contacts. His approach is nonetheless firm & honest, and that’s exactly what we wanted.


My one regret? Not having got involved with Simon sooner.


Highly recommended. Thank you."

Ben Smith, Co-Founder & CEO

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What better way to open a conference

“Thank you so much for opening the ASSC’s 2019 Conference with your keynote presentation. It was the ASSC’s biggest-ever conference to date, looking at Self-Catering: a Bright Global Future.


What better way to open the conference.  The presentation was inspiring, amusing and thought provoking and it's clear that Simon is a key leader in the field, with unparalleled passion and knowledge about the industry.

Feedback from attendees praised the delivery and content, with one who even "wished it was longer."


There is no doubt that our members would have taken away some key messages for consideration."

Fiona Campbell, Chief Executive



AJL Atelier has been transformative for our business

“The Executive team at Jetstream has been beyond thrilled since we started working with Simon and Nicolas at AJL Atelier.

Sensing a shift in the travel-technology side of the short term rental market dynamics post-COVID, we felt it essential to redefine our strategic ideas and assumptions for the future. Working with AJL Atelier is a very unique and highly valuable blend of executive coaching, strategic planning, as well as access to a vast and high-caliber network throughout the industry. Simon has an innate ability to listen, understand, assess, and then draw connections and parallels across the industry.


His thoughts and guidance then help drive us to rethink, and ultimately focus on what makes us incredibly unique. It is clear that Simon’s extensive experience together with his network within the industry provides us tremendous further growth opportunities.


We’re confident the value we are deriving from AJL Consulting is and will continue to be transformative for our business"

Executive team



AJL is a great business companion

“Our initiative to engage with AJL Atelier for a strategic deep dive is proving to be the best we could have done at La Isla Vacation Rentals. The COVID crisis confronted us with a new scenario with tremendous threats, but at the same time brought highly unexpected opportunities. On one hand, we are facing threats to the whole global economy, and we were seeing how great vacation rentals business models were failing; but on the other, we were seeing how certain destinations were having unprecedented surges of demand.


Simon was instrumental to help us realize what are our real strengths and weaknesses. He confronted our assumptions with facts and enriched the analysis in every aspect of the business with experiences by others in many places around the world. Now that we have defined the RIGHT THINGS to do, we are ready to use their help to DO THEM RIGHT.

AJL extensive knowledge of the industry and rich access to technologies will be key to our fast and effective execution of our New Business Plans. AJL is a great Business companion."

Alejandro Garza, CEO

La Isla Vacation Rentals