Red Shoes Talks #9: How important is education in short-term rental, with Patricia Iinuma from Hotel.School

by | Dec 12, 2020 | Talks | 0 comments

In this 9th episode of Red Shoes Talks, the vacation rental and short-term rental podcast, Simon Lehmann is joined by Patricia Iinuma, Managing Director of hotel.school about the state of hospitality education and why they set out to disrupt it with science-based virtual micro-courses

In this episode they talk about hospitality education, the importance of continuous learning for professionals, and why virtual micro-courses are so effective to keep learners’ attention.

Coming from experiences both as an operator at luxury and upscale hospitality giant Hyatt and leading marketing and comms at Swiss Education Group, one of the biggest higher-education providers in the indsutry, Patricia has a wealth of insights to share.

Our guest today: Patricia Iinuma from hotel.school

 

Living by the motto “do it with passion, or not at all”, Patricia is the Managing Director of hotel.school, a newly launched online institution setting out to disrupt higher education in hospitality.

After a storied career in Luxury Hotel Operations, from Park Hyatt Chicago to Park Yatt Paris Vendôme, Patricia joined the corporate side as a Global Director of Sales for Luxury, still at Hyatt Group

Passionate about education in the industry, she left Hyatt after 13 years to join Swiss Education Group, an alliance of renowned Swiss Hospitality Schools, to lead their marketing and communications.

After 4 years, she decided to join the hotel.school initiative, seduced by the disruptive idea of condensing the most relevant parts of the curriculum of a traditional hotel management school into short, impactful courses.

Inviting seasoned, global industry professionals to share their learnings in practical sessions at accessible prices, hotel.school is reinventing a model that hasn’t changed much in a hundred years. Especially timely at a time where the industry is experiencing one of its greatest challenges, the solution is one she is clearly passionate about.

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