There has been a lot of discussion about consolidation in the short-term rental and vacation rental industry, due to increasing competition, the growth of the space itself, and its progressive maturation. Here, Simon Lehmann explains why we think that the next wave will be on the tech scene, and what that will look like.
AJL Profitability Hub online conference – video
Hear from Simon himself in this recording of the second edition of the AJL Profitability Hub, or head down for the deck used and some further explanations.
What is the short-term rental tech ecosystem like in 2020
Our simplified graph of the tech ecosystem in short-term rental below is the result of an industry moving and maturing fast. With the increased pressure in the market in 2020, from pandemic concerns to more and more new entrants in the market, a re-focus on profitability seems inevitable.
In turns, it means that the most disciplined companies will scoop up their cash-strapped competitors, and build scale in their layer of the tech stack.
Profitability is the new normal in vacation rental
There is an increased competitive pressure at all levels of the tech stack:
- online travel agents (OTA) control more than 80% of all reservations in vacation rental in 2020,
- dozens of property management systems (PMS) are available, globally and regionally,
- many property management companies get to a scale in the hundreds of properties managed, but few get to the thousands